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Marketing
Overview
The marketing specialization is designed to teach students how to analyze the problems of providing consumer and industrial goods and services to a wide variety of markets. Marketing courses prepare students for positions in:
- Sales
- Advertising
- Promotion
- Research
- Product management
- Marketing management.
In addition, the study of dynamic problems that affect all enterprises in communicating with their constituencies prepares students for careers in commercial, governmental and service organizations that serve the public in ways other than producing tangible goods.
Admission/Program Requirements
